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1. Brochures / Flyers
I created this postcard, in collaboration with a graphic designer, for a product launch kit. Included in a box with treat samples, a branded treat jar, a natural toothbrush for humans, and promotional stickers, this educational postcard informed the pet store owner recipients about Redbarn's first-ever dental dog treat. For the ambassadors/influencers who received the same box, the postcard provided all the pertinent information to educate their followers while offering a discount code!
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This 5x7 postcard fit perfectly into branded notebooks as hand-outs at conferences and to give to potential clients after 1:1 meetings. I wrote and designed this postcard in Figma.
2. Program Guides
While clean, crisp, and concise copy often wins the heart of consumers, there is still a time and a place for long-form marketing assets. From Benefit Guides to Program Overviews and Company/Product Catalogs, I love bringing a brand's personality into what would otherwise be a dreaded, overly technical document.
View Full Samples:
- Voluntary Benefit Guide: I wrote and designed this guide (some pages are redacted for confidentiality purposes).
- Product Catalog: I wrote this guide.
- Brand Style Guide: I designed and wrote this guide. P.S. creating this one from scratch really made my heart happy.
"We went through so many rounds with previous people, and it just never worked. It was clear Jenna understood what our audience needed to know from her first draft. I credit low attendance on introductory webinars because our employees already had all the info they needed in the guide."
— SVP of Employee Benefits
3. Case Studies
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